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Hu, Jimin and Sidek, Shafie and Abd Rahman, Azmawani and Raja Yusof, Raja Nerina
(2024)
Navigating influence: unraveling the impact of micro-influencer attributes on consumer choices in the Chinese social media.
Innovative Marketing, 20 (2).
pp. 152-168.
ISSN 1814-2427; eISSN: 1816-6326