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Hu, Jimin and Sidek, Shafie and Abd Rahman, Azmawani and Raja Yusof, Raja Nerina (2024) Navigating influence: unraveling the impact of micro-influencer attributes on consumer choices in the Chinese social media. Innovative Marketing, 20 (2). pp. 152-168. ISSN 1814-2427; eISSN: 1816-6326

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