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Osman, Syuhaily and Ong, Fon Sim and Yeoh, Ken Kyid and Khong, Kok Wei and Mohd. Nor, Othman (2018) A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour. Industrial Management and Data Systems, 118 (1). 41 - 64. ISSN 0263-5577

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