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Article
Cheah, Jun Hwa and Memon, Mumtaz Ali and Richard, James E. and Ting, Hiram and Tat, Huei Cham
(2020)
CB-SEM latent interaction: unconstrained and orthogonalized approaches.
Australasian Marketing Journal, 28 (4).
218 - 234.
ISSN 1441-3582
Sarstedt, Marko and Hair, Joseph F. and Cheah, Jun Hwa and Becker, Jan Michael and Ringle, Christian M.
(2019)
How to specify, estimate, and validate higher-order constructs in PLS-SEM.
Australasian Marketing Journal, 27 (3).
pp. 197-211.
ISSN 1441-3582; ESSN: 1839-3349
Gindi, Abdullahi Auwal and Abdullah, Amin Mahir and Ismail, Mohd Mansor and Mohd Nawi, Nolila
(2016)
Shopping drivers of generational cohorts: a comparison between night market and wet market formats for fresh fruit and vegetable purchase in Malaysia.
Australasian Marketing Journal, 24 (2).
pp. 165-170.
ISSN 1441-3582; ESSN: 1839-3349