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Number of items: 3.

C

Cheah, Jun Hwa and Memon, Mumtaz Ali and Richard, James E. and Ting, Hiram and Tat, Huei Cham (2020) CB-SEM latent interaction: unconstrained and orthogonalized approaches. Australasian Marketing Journal, 28 (4). 218 - 234. ISSN 1441-3582

G

Gindi, Abdullahi Auwal and Abdullah, Amin Mahir and Ismail, Mohd Mansor and Mohd Nawi, Nolila (2016) Shopping drivers of generational cohorts: a comparison between night market and wet market formats for fresh fruit and vegetable purchase in Malaysia. Australasian Marketing Journal, 24 (2). pp. 165-170. ISSN 1441-3582; ESSN: 1839-3349

S

Sarstedt, Marko and Hair, Joseph F. and Cheah, Jun Hwa and Becker, Jan Michael and Ringle, Christian M. (2019) How to specify, estimate, and validate higher-order constructs in PLS-SEM. Australasian Marketing Journal, 27 (3). pp. 197-211. ISSN 1441-3582; ESSN: 1839-3349

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