Items where Author is "Zhu, Xiuqi"
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Article
Zhang, Jiarui and Adzharuddin, Nor Azura and Zhu, Xiuqi
(2026)
Exploring immersion and presence in esports livestreaming: the role of streamer attributes and interaction design.
Journal of Strategic Marketing.
ISSN 0965-254X; eISSN: 1466-4488
(In Press)