Items where Author is "Zainal Abidin, Sazrinee"

Zhao, Zhujianghe and Zainal Abidin, Sazrinee and Shaari, Nazlina and liu, Meng and Li, ShiHao (2024) Taking the immersive dynamic visual expression of "Van Gogh Alive" as an example, explore the digital expression of the city brand image. International Journal of Academic Research in Business and Social Sciences, 14 (10). pp. 1421-1433. ISSN 2222-6990

Liang, Lyu and Zainal Abidin, Sazrinee and Shaari, Nazlina and Yahaya, Mohd Faiz and Jing, Lyu (2024) A 10 years systematic review on corporate visual identity element color impact on purchase intention. International Journal of Academic Research in Business and Social Sciences, 14 (8). pp. 3295-3344. ISSN 2222-6990

Liang, Lyu and Zainal Abidin, Sazrinee and Shaari, Nazlina and Yahaya, Mohd Faiz and Jing, Lyu (2024) Logo impact on consumer’s perception, attitude, brand image and purchase intention: a 5 years systematic review. International Journal of Academic Research in Business and Social Sciences, 14 (3). pp. 861-900. ISSN 2222-6990

Zhu, Hongyu and Alli, Hassan and Zainal Abidin, Sazrinee (2024) A review of the research on Chinese typeface design and its user groups. International Journal of Academic Research in Business and Social Sciences, 14 (1). pp. 1986-1997. ISSN 2222-6990

Wang, Na and Zainal Abidin, Sazrinee and Shaari, Nazlina and Mansor, Noranita (2024) Analysis of consumer perceived needs of fiber arts and crafts in the internet era with perceptual engineering as an orientation. Applied Mathematics and Nonlinear Sciences, 9 (1). pp. 1-24. ISSN 2444-8656

Wang, Na and Zainal Abidin, Sazrinee and Shaari, Nazlina (2024) Influence of Chinese cultural values on consumer decision-making: a PRISMA-based systematic review. International Journal of Advanced and Applied Sciences, 11 (1). pp. 78-86. ISSN 2313-626X; eISSN: 2313-3724

Menguyao, Yu and Zainal Abidin, Sazrinee and Shaari, Nazlina (2023) A comprehensive review on time-honoured Chinese medicine brands of visual identity. International Journal of Academic Research in Business and Social Sciences, 13 (9). pp. 841-861. ISSN 2222-6990

Ge, Baoru and Shaari, Nazlina and Mohd Yunos, Mohd Yazid and Zainal Abidin, Sazrinee (2023) Group consumers' preference recommendation algorithm model for online apparel's colour based on Kansei engineering. Industria Textila, 74 (1). pp. 81-89. ISSN 1222-5347

Luo, Na and Ibrahim, Rahinah and Zainal Abidin, Sazrinee (2022) Transformation of children's paintings into public art to improve public spaces and enhance peoples happiness. International Journal of Environmental Research and Public Health, 19 (24). Jan-23. ISSN 1660-4601

Zuo, Shuangxi and Shaari, Nazlina and Mohd Ali, Noor Azizi and Zainal Abidin, Sazrinee (2022) Sustainability in fashion industry: a new era of trends and opportunities. NeuroQuantology, 20 (9). pp. 4977-4990. ISSN 1303-5150

Na, Luo and Ibrahim, Rahinah and Zainal Abidin, Sazrinee (2021) The influence of public artworks with children's painting characteristics on urban culture and public space. Environmental Science, Pollution Research and Management, 2021 (1). pp. 1-7. ISSN 2693-7530

Zainal Abidin, Sazrinee and Raja Ahmad Effendi, Raja Ahmad Azmeer and Ibrahim, Rahinah and Idris, Muhammad Zaffwan (2014) A semantic approach in perception for packaging in the SME's food industries in Malaysia: a case study of Malaysia food product branding in United Kingdom. Procedia - Social and Behavioral Sciences, 115. pp. 115-130. ISSN 1877-0428

Zainal Abidin, Sazrinee (2019) Brand equity and packaging design impact on customer loyalty to kedai rakyat 1 Malaysia products. Doctoral thesis, Universiti Putra Malaysia.