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The expectation and satisfaction of Chinese young visitors for Longmen calligraphy works’ image symbolism


Citation

Li, Meng and Perumal, Velu and Zainal Abidin, Sazrinee and Fang, Ng Chwee and Tualeka, Abdul Rohim (2026) The expectation and satisfaction of Chinese young visitors for Longmen calligraphy works’ image symbolism. Pertanika Journal of Social Sciences and Humanities, 34 (2). pp. 865-889. ISSN 0128-7702; eISSN: 2231-8534

Abstract

Longmen calligraphy is one of the highest achievements of Weibei calligraphy and plays a significant role in helping young learners acquire Weibei calligraphy skills. Chinese calligraphy is a compulsory subject for young learners; however, their interest in learning calligraphy has declined in recent years. This study investigates the expectations and satisfaction of young Chinese visitors regarding the image symbolism of Longmen calligraphy works. A quantitative research approach was adopted, and Importance-Performance Analysis (IPA) was employed to analyse the data. The sample consisted of 407 young visitors to the Longmen Grottoes. The study examined visitors' expectations and satisfaction levels to identify their preferences for the image symbolism of five selected calligraphy works. Based on the findings, this study proposes strategies to enhance young people's interest in learning calligraphy.


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Additional Metadata

Item Type: Article
Subject: Business, Management and Accounting (all)
Subject: Arts and Humanities (all)
Subject: Social Sciences (all)
Divisions: Faculty of Design and Architecture
Faculty of Modern Language and Communication
DOI Number: https://doi.org/10.47836/pjssh.34.2.15
Publisher: Universiti Putra Malaysia
Keywords: Chinese youngster; Expectation and satisfaction; Image symbolism; Longmen calligraphy work
Sustainable Development Goals (SDGs): SDG 4: Quality Education, SDG 11: Sustainable Cities and Communities, SDG 12: Responsible Consumption and Production
Depositing User: Ms. Siti Radziah Mohamed@mahmod
Date Deposited: 15 Jul 2026 07:55
Last Modified: 15 Jul 2026 07:55
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.47836/pjssh.34.2.15
URI: http://psasir.upm.edu.my/id/eprint/126526
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