Items where Author is "Yue, Xiaofan"
 | Up a level |
Group by: Item Type | No Grouping
Number of items: 3.
Article
Yue, Xiaofan and Abdullah, Nawal Hanim and Ali, Mass Hareeza and Raja Yusof, Raja Nerina
(2024)
Purchasing celebrity-endorsed brands as a way of self-presentation.
International Journal of Electronic Marketing and Retailing, 15 (4).
p. 1.
ISSN 1741-1025; eISSN: 1741-1033
Yue, Xiaofan and Abdullah, Nawal Hanim and Ali, Mass Hareeza and Raja Yusof, Raja Nerina
(2022)
The impact of celebrity endorsement on followers’ impulse purchasing.
Journal of Promotion Management, 29 (3).
pp. 338-358.
ISSN 1049-6491; ESSN: 1540-7594
Thesis
Yue, Xiaofan
(2023)
Role of emotional response in the relationship between social media video content and purchase intention on tourism product.
Doctoral thesis, Universiti Putra Malaysia.