Items where Author is "Yue, Xiaofan"

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Yue, Xiaofan and Abdullah, Nawal Hanim and Ali, Mass Hareeza and Raja Yusof, Raja Nerina (2022) The impact of celebrity endorsement on followers’ impulse purchasing. Journal of Promotion Management, 29 (3). pp. 338-358. ISSN 1049-6491; ESSN: 1540-7594

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