Items where Author is "Wan Ismail, Wan Rusni"

Wan Ismail, Wan Rusni and Othman, Mohhidin and Abdul Rahman, Russly and Kamarulzaman, Nitty Hirawaty and Ab. Rahman, Suhaimi (2016) Halal Malaysia logo or brand: the hidden gap. Procedia Economics and Finance, 37. pp. 254-261. ISSN 2212-5671

Othman, Mohhidin and Boo, Huey Chern and Wan Ismail, Wan Rusni (2013) Adolescent’s strategies and reverse influence in family food decision making. International Food Research Journal, 20 (1). pp. 131-139. ISSN 1985-4668; ESSN: 2231-7546

Wan Ismail, Wan Rusni and Othman, Mohhidin and Abdul Rahman, Russly and Kamarulzaman, Nitty Hirawaty and Ab Rahman, Suhaimi (2017) Halal Malaysia brand equity mishap: false recognition of brand mere recognition using implicit association test. In: International Food Research Conference (IFRC 2017), 25-27 July 2017, Complex of the Deputy Vice Chancellor (Research and Innovation), Universiti Putra Malaysia. (pp. 399-402).

Wan Ismail, Wan Rusni and Othman, Mohhidin and Abdul Rahman, Russly and Kamarulzaman, Nitty Hirawaty and Ab Rahman, Suhaimi (2014) The antecedents of halal Malaysia brand equity based on consumers tolerance on product cue attributes. In: Malaysia International Halal Research & Education Conference 2014 (MIHREC 2014), 2-4 Dec. 2014, Marriott Putrajaya Hotel, Malaysia. (pp. 101-105).

Wan Ismail, Wan Rusni (2019) Antecedents of halal Malaysia brand equity based on consumers’ explicit and implicit responses. Doctoral thesis, Universiti Putra Malaysia.

Wan Ismail, Wan Rusni (2012) Influence of adolescents in family food decision making in Klang Valley, Malaysia. Masters thesis, Universiti Putra Malaysia.