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Adolescent’s strategies and reverse influence in family food decision making


Othman, Mohhidin and Boo, Huey Chern and Wan Ismail, Wan Rusni (2013) Adolescent’s strategies and reverse influence in family food decision making. International Food Research Journal, 20 (1). pp. 131-139. ISSN 1985-4668; ESSN: 2231-7546


The role of adolescents in family decision making related to food consumption in Malaysia has received comparatively little or no attention by researchers although there were evidences of differences in influences found in other countries. This study addressed the research gap by testing adolescents’ bilateral strategies in influencing their family decision using family power theory. A survey of 500 adolescents from urban area was conducted to investigate their influence based on their involvement in family consumer tasks. Key findings include strong relationship between perception of influence and rewards thus indicate the existence of strategies in adolescents influence attempt.

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Official URL or Download Paper: http://www.ifrj.upm.edu.my/volume-20-2013.html

Additional Metadata

Item Type: Article
Divisions: Faculty of Food Science and Technology
Publisher: Faculty of Food Science and Technology, Universiti Putra Malaysia
Keywords: Family decision making; Influence strategies; Reverse influence; Malaysia
Depositing User: Khairil Ridzuan Khahirullah
Date Deposited: 22 Aug 2014 02:35
Last Modified: 03 Jun 2015 01:54
URI: http://psasir.upm.edu.my/id/eprint/30457
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