UPM Institutional Repository

Items where Author is "Toh, Yuan Kai"

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 2.

Article

Toh, Yuan Kai and Hashim, Haslinda and Abdul Aziz, Yuhanis and Ng, Siew Imm (2019) Effects of game-product congruence on game-players' brand attitude in mobile games: a review. International Journal of Academic Research in Business and Social Sciences, 9 (4). pp. 135-146. ISSN 2222-6990

Toh, Yuan Kai and Hashim, Haslinda and Abdul Aziz, Yuhanis and Ng, Siew Imm (2019) Effects of game-product congruence on game-players’ brand attitude in mobile games: a review. International Journal of Academic Research in Business and Social Sciences, 9 (4). pp. 135-146. ISSN 2222-6990

This list was generated on Fri Nov 29 18:06:52 2024 +08.