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Items where Author is "Toh, Yuan Kai"

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Toh, Yuan Kai and Hashim, Haslinda and Abdul Aziz, Yuhanis and Ng, Siew Imm (2019) Effects of game-product congruence on game-players' brand attitude in mobile games: a review. International Journal of Academic Research in Business and Social Sciences, 9 (4). pp. 135-146. ISSN 2222-6990

Toh, Yuan Kai and Hashim, Haslinda and Abdul Aziz, Yuhanis and Ng, Siew Imm (2019) Effects of game-product congruence on game-players’ brand attitude in mobile games: a review. International Journal of Academic Research in Business and Social Sciences, 9 (4). pp. 135-146. ISSN 2222-6990

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