Items where Author is "Toh, Cowan"
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Article
Nezakati, Hossein and Abu, Mimi Liana and Toh, Cowan
(2011)
Exploring hierarchy situation of 4A marketing mix on Malaysia's fast food restaurants.
World Applied Sciences Journal, 15 (8).
pp. 1157-1167.
ISSN 1818-4952; ESSN: 1991-6426