Items where Author is "Toh, Cowan"
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Nezakati, Hossein and Abu, Mimi Liana and Toh, Cowan
(2011)
Exploring hierarchy situation of 4A marketing mix on Malaysia's fast food restaurants.
World Applied Sciences Journal, 15 (8).
pp. 1157-1167.
ISSN 1818-4952; ESSN: 1991-6426