Items where Author is "Tat, Huei Cham"

Cheah, Jun Hwa and Memon, Mumtaz Ali and Richard, James E. and Ting, Hiram and Tat, Huei Cham (2020) CB-SEM latent interaction: unconstrained and orthogonalized approaches. Australasian Marketing Journal, 28 (4). 218 - 234. ISSN 1441-3582

Lim, Xin Jean and Cheah, Jun Hwa and Tat, Huei Cham and Ting, Hiram and Memon, Mumtaz Ali (2020) Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment. Asia Pacific Journal of Marketing and Logistics, 32 (7). 1539 - 1563. ISSN 1355-5855; ESSN: 1758-4248

Xin, Jean Lim and Ng, Siew Imm and Chuah, Francis and Tat, Huei Cham and Rozali, Aifa (2020) I see, and I hunt: the link between gastronomy online reviews, involvement and behavioural intention towards ethnic food. British Food Journal, 122 (6). 1777 - 1800. ISSN 0007-070X

Jue, Xin Tan and Tat, Huei Cham and Zawawi, Dahlia and Abdul Aziz, Yuhanis (2019) Antecedents of organizational citizenship behavior and the mediating effect of organization commitment in the hotel industry. Asian Journal of Business Research, 9 (2). pp. 121-139. ISSN 2463-4522; ESSN: 1778-8933