Items where Author is "Shanmugam, Mohana"

Shanmugam, Mohana and Jusoh, Yusmadi Yah and Jabar, Marzanah A. and Nor, Rozi Nor Haizan (2017) Measuring continuance participation in online communities. Journal of Theoretical and Applied Information Technology, 95 (15). 3513 - 3522. ISSN 1992-8645; ESSN: 1817-3195

Shanmugam, Mohana and Sun, Shiwei and Amidi, Asra and Khani, Farzad and Khani, Fariborz (2016) The applications of social commerce constructs. International Journal of Information Management, 36 (3). pp. 425-432. ISSN 0268-4012; ESSN: 1873-4707

Shanmugam, Mohana and Jusoh, Yusmadi Yah and Nor, Rozi Nor Haizan and A. Jabar, Marzanah (2015) A theoretical extension and empirical investigation for continuance use in social networking sites. ARPN Journal of Engineering and Applied Sciences, 10 (23). pp. 17730-17739. ISSN 1819-6608

Shanmugam, Mohana and Jusoh, Yusmadi and Nor, Rozi Nor Haizan and A. Jabar, Marzanah (2015) Social network analysis visualization: a Facebook case study. In: Handbook of Research on Integrating Social Media into Strategic Marketing. IGI Global, USA, pp. 257-270. ISBN 1466683538/9781466683532; EISBN: 9781466683549

Shanmugam, Mohana and Jusoh, Yusmadi Yah (2015) A continuance model for optimized participation in virtual communities. In: Handbook of Research on Integrating Social Media into Strategic Marketing. IGI Global, USA, pp. 187-206. ISBN 1466683538/9781466683532; EISBN: 9781466683549

Shanmugam, Mohana and Jusoh, Yusmadi Yah (2014) Social commerce from the information systems perspective: a systematic literature review. In: 2014 International Conference on Computer and Information Sciences (ICCOINS 2014), 3-5 June 2014, Kuala Lumpur, Malaysia. .

Shanmugam, Mohana (2017) Continuance participation model for online communities. Doctoral thesis, Universiti Putra Malaysia.