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Social network analysis visualization: a Facebook case study


Shanmugam, Mohana and Jusoh, Yusmadi and Nor, Rozi Nor Haizan and A. Jabar, Marzanah (2015) Social network analysis visualization: a Facebook case study. In: Handbook of Research on Integrating Social Media into Strategic Marketing. IGI Global, USA, pp. 257-270. ISBN 1466683538/9781466683532; EISBN: 9781466683549


The social network surge has become a mainstream subject of academic study in a myriad of disciplines. This chapter posits the social network literature by highlighting the terminologies of social networks and details the types of tools and methodologies used in prior studies. The list is supplemented by identifying the research gaps for future research of interest to both academics and practitioners. Additionally, the case of Facebook is used to study the elements of a social network analysis. This chapter also highlights past validated models with regards to social networks which are deemed significant for online social network studies. Furthermore, this chapter seeks to enlighten our knowledge on social network analysis and tap into the social network capabilities.

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Additional Metadata

Item Type: Book Section
Divisions: Faculty of Computer Science and Information Technology
DOI Number: https://doi.org/10.4018/978-1-4666-8353-2.ch015
Publisher: IGI Global
Keywords: Social network; Social network analysis; Social network capabilities; Facebook
Depositing User: Azhar Abdul Rahman
Date Deposited: 04 Sep 2021 09:58
Last Modified: 04 Sep 2021 09:58
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi= 10.4018/978-1-4666-8353-2.ch015
URI: http://psasir.upm.edu.my/id/eprint/47294
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