Items where Author is "Seng, Kaixin"
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Article
Yee, Wong Foong and Seng, Kaixin and Lim, Xin Jean and Rathakrishnan, Thanuja
(2021)
How does social media marketing enhance brand loyalty?identifying mediators relevant to the cinema context.
Journal of Marketing Analytics, 10 (2).
114 - 130.
ISSN 2050-3318; ESSN: 2050-3326