Items where Author is "Seng, Kaixin"
 | Up a level |
Group by: Item Type | No Grouping
Number of items: 1.
Yee, Wong Foong and Seng, Kaixin and Lim, Xin Jean and Rathakrishnan, Thanuja
(2021)
How does social media marketing enhance brand loyalty?identifying mediators relevant to the cinema context.
Journal of Marketing Analytics, 10 (2).
114 - 130.
ISSN 2050-3318; ESSN: 2050-3326