Items where Author is "Samat, Muhammad Faizal"
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Number of items: 2.
Article
Samat, Muhammad Faizal and Hashim, Haslinda and Raja Yusof, Raja Nerina
(2015)
Endorser credibility and its influence on the attitude toward social media advertisement in Malaysia.
Review of Integrative Business and Economics Research, 4 (1).
pp. 144-159.
ISSN 2304-1013
Thesis
Samat, Muhammad Faizal
(2015)
Influence of endorser credibility on attitude and purchase intention among social networking sites (SNSs) users.
Masters thesis, Universiti Putra Malaysia.