Items where Author is "Samat, Muhammad Faizal"
 | Up a level |
Group by: Item Type | No Grouping
Number of items: 2.
Samat, Muhammad Faizal
(2015)
Influence of endorser credibility on attitude and purchase intention among social networking sites (SNSs) users.
Masters thesis, Universiti Putra Malaysia.
Samat, Muhammad Faizal and Hashim, Haslinda and Raja Yusof, Raja Nerina
(2015)
Endorser credibility and its influence on the attitude toward social media advertisement in Malaysia.
Review of Integrative Business and Economics Research, 4 (1).
pp. 144-159.
ISSN 2304-1013