Items where Author is "Quan, Mak Kai"
 | Up a level |
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 1.
Article
Kunjiapu, Shamuni and Syed Ali, Sharifah Faridah and Umar Baki, Nordahlia and Quan, Mak Kai
(2025)
The trust pathway: mediating effects of trust between perceived authenticity, real-time interaction, and Generation Z’s purchase intentions.
International Journal of Research and Innovation in Social Science, 9 (4).
pp. 6252-6260.
ISSN 2454-6186