Items where Author is "Quan, Mak Kai"
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Kunjiapu, Shamuni and Syed Ali, Sharifah Faridah and Umar Baki, Nordahlia and Quan, Mak Kai
(2025)
The trust pathway: mediating effects of trust between perceived authenticity, real-time interaction, and Generation Z’s purchase intentions.
International Journal of Research and Innovation in Social Science, 9 (4).
pp. 6252-6260.
ISSN 2454-6186