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Items where Author is "Lim, Ying San"

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Wong, Foong Yee and Lim, Ying San (2013) Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y. In: Marketing Towards Delivering: Consumer Value. McGraw Hill, Shah Alam, Selangor, pp. 74-90. ISBN 9789675771903

This list was generated on Tue Jul 14 13:17:11 2020 UTC.