Items where Author is "Liang, Lyu"

Liang, Lyu and Zainal Abidin, Sazrinee and Shaari, Nazlina and Yahaya, Mohd Faiz and Jing, Lyu (2024) A 10 years systematic review on corporate visual identity element color impact on purchase intention. International Journal of Academic Research in Business and Social Sciences, 14 (8). pp. 3295-3344. ISSN 2222-6990

Liang, Lyu and Zainal Abidin, Sazrinee and Shaari, Nazlina and Yahaya, Mohd Faiz and Jing, Lyu (2024) Logo impact on consumer’s perception, attitude, brand image and purchase intention: a 5 years systematic review. International Journal of Academic Research in Business and Social Sciences, 14 (3). pp. 861-900. ISSN 2222-6990