Items where Author is "Liang, Lyu"
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Number of items: 2.
Liang, Lyu and Zainal Abidin, Sazrinee and Shaari, Nazlina and Yahaya, Mohd Faiz and Jing, Lyu
(2024)
A 10 years systematic review on corporate visual identity element color impact on purchase intention.
International Journal of Academic Research in Business and Social Sciences, 14 (8).
pp. 3295-3344.
ISSN 2222-6990
Liang, Lyu and Zainal Abidin, Sazrinee and Shaari, Nazlina and Yahaya, Mohd Faiz and Jing, Lyu
(2024)
Logo impact on consumer’s perception, attitude, brand image and purchase intention: a 5 years systematic review.
International Journal of Academic Research in Business and Social Sciences, 14 (3).
pp. 861-900.
ISSN 2222-6990