Items where Author is "Li, Yingxia"
 | Up a level |
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 1.
Article
Lin, Qiaoling and Ng, Siew Imm and Kamal Basha, Norazlyn and Luo, Xi and Li, Yingxia
(2024)
Impact of virtual influencers on customer engagement of Generation Z consumers: a presence perspective.
Young Consumers, 25 (6).
pp. 851-868.
ISSN 1747-3616; eISSN: 1758-7212