Items where Author is "Li, Yingxia"
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Li, Yingxia
(2024)
Factors influencing Chinese consumers’ purchase intention in live streaming commerce.
Doctoral thesis, Universiti Putra Malaysia.
Lin, Qiaoling and Ng, Siew Imm and Kamal Basha, Norazlyn and Luo, Xi and Li, Yingxia
(2024)
Impact of virtual influencers on customer engagement of Generation Z consumers: a presence perspective.
Young Consumers, 25 (6).
pp. 851-868.
ISSN 1747-3616; eISSN: 1758-7212