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Items where Author is "Lee, Kar Wai"

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Article

Lee, Kar Wai and Osman, Syuhaily (2017) Relationship between attitude towards advertisement appeals and consumer buying behaviour among young adults in Malaysia. International Journal of Academic Research in Business and Social Sciences, 7 (11). pp. 977-989. ISSN 2222-6990

Thesis

Lee, Kar Wai (2018) Influence of materialism and self-esteem in the relationship between social media usage and consumer propensity towards conspicuous consumption. Masters thesis, Universiti Putra Malaysia.

This list was generated on Sun Jul 12 10:34:25 2020 UTC.