Items where Author is "Lee, Kar Wai"

Lee, Kar Wai and Osman, Syuhaily (2019) The influence of self-esteem in the relationship of social media usage and conspicuous consumption. International Journal of Academic Research in Business and Social Sciences, 9 (2). pp. 335-352. ISSN 2222-6990

Lee, Kar Wai (2018) Influence of materialism and self-esteem in the relationship between social media usage and consumer propensity towards conspicuous consumption. Masters thesis, Universiti Putra Malaysia.

Lee, Kar Wai and Osman, Syuhaily (2017) Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement. Malaysian Consumer Journal, 28. 117 - 129. ISSN 1511-998X

Lee, Kar Wai and Osman, Syuhaily (2017) Relationship between attitude towards advertisement appeals and consumer buying behaviour among young adults in Malaysia. International Journal of Academic Research in Business and Social Sciences, 7 (11). pp. 977-989. ISSN 2222-6990