Items where Author is "Huang, Wenjun"

Huang, Wenjun and Leong, Yee Choy and Ismail, Noor Azlin (2023) The influence of communication language on purchase intention in consumer contexts: the mediating effects of presence and arousal. Current Psychology, 43 (1). pp. 658-668. ISSN 1046-1310; eISSN: 1936-4733

Huang, Wenjun (2024) Mechanisms and effects of nonverbal communication, presence perception and consumer experience on consumer purchase intention in the live streaming context. Doctoral thesis, Universiti Putra Malaysia.