Items where Author is "Huang, Wenjun"
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Huang, Wenjun
(2024)
Mechanisms and effects of nonverbal communication, presence perception and consumer experience on consumer purchase intention in the live streaming context.
Doctoral thesis, Universiti Putra Malaysia.
Huang, Wenjun and Leong, Yee Choy and Ismail, Noor Azlin
(2023)
The influence of communication language on purchase intention in consumer contexts: the mediating effects of presence and arousal.
Current Psychology, 43 (1).
pp. 658-668.
ISSN 1046-1310; eISSN: 1936-4733