Items where Author is "He, Changhua"
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Number of items: 3.
Article
He, Changhua and Hashim, Norliana and Kamarudin, Syafila and Yu, Mengyao and Shi, Lijun and Li, Chengen and Peng, Chen
(2026)
Information quality and source credibility influence purchase intention in live-stream advertising: a moderated mediation model.
Social Behavior and Personality, 54 (2).
art. no. e15117.
pp. 1-13.
ISSN 0301-2212; eISSN: 1179-6391
He, Changhua and Hashim, Norliana and Kamarudin, Syafila and Yu, Mengyao and Shi, Lijun
(2024)
Mediating effect of emotional response between streamers’ characteristics and consumer purchase intention in E-commerce live streaming.
Environment and Social Psychology, 9 (8).
art. no. 2931.
ISSN 2424-7979; e-ISSN: 2424-8975
He, Changhua and Hashim, Norliana and Kamarudin, Syafila and Yu, Mengyao and Shi, Lijun
(2024)
Mediating effect of emotional response between streamers’ characteristics and consumer purchase intention in e-commerce live streaming.
Environment and Social Psychology, 9 (8).
art. no. 2931.
pp. 1-17.
ISSN 2424-7979; eISSN: 2424-8975