Items where Author is "He, Changhua"
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Number of items: 3.
He, Changhua and Hashim, Norliana and Kamarudin, Syafila and Yu, Mengyao and Shi, Lijun and Li, Chengen and Peng, Chen
(2026)
Information quality and source credibility influence purchase intention in live-stream advertising: a moderated mediation model.
Social Behavior and Personality, 54 (2).
art. no. e15117.
pp. 1-13.
ISSN 0301-2212; eISSN: 1179-6391
He, Changhua and Hashim, Norliana and Kamarudin, Syafila and Yu, Mengyao and Shi, Lijun
(2024)
Mediating effect of emotional response between streamers’ characteristics and consumer purchase intention in E-commerce live streaming.
Environment and Social Psychology, 9 (8).
art. no. 2931.
ISSN 2424-7979; e-ISSN: 2424-8975
He, Changhua and Hashim, Norliana and Kamarudin, Syafila and Yu, Mengyao and Shi, Lijun
(2024)
Mediating effect of emotional response between streamers’ characteristics and consumer purchase intention in e-commerce live streaming.
Environment and Social Psychology, 9 (8).
art. no. 2931.
pp. 1-17.
ISSN 2424-7979; eISSN: 2424-8975