Items where Author is "Gu, Yujie"
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Xia, Yan and Rosli, Anita and Alwie, Aryaty and Allan, Rhemaneeta and Gu, Yujie and Sun, Jiaqiang
(2025)
Evaluating the effectiveness of social media in-feed advertising in China.
International Journal of Academic Research in Accounting, Finance and Management Sciences, 15 (1).
pp. 239-256.
ISSN 2225-8329