Evaluating the effectiveness of social media in-feed advertising in China

The development of an evaluation model for social media in-feed advertising effectiveness in China is crucial for accurately assessing the actual impact of in-feed advertising within the country. By leveraging these evaluation outcomes, it becomes possible to identify existing challenges and inefficiencies, devise targeted management strategies, enhance public satisfaction, and provide strong support for the sustainable development of both in-feed advertising and social media platforms. As such, research in this domain deserves significant attention. This study integrates theoretical foundations with practical insights to thoroughly analyze the characteristics of social media in-feed advertising, establish a comprehensive evaluation model, apply it in real-world scenarios, and propose strategic recommendations to enhance the overall effectiveness of in-feed advertising in China. These findings serve as a valuable reference for future research and industry applications. By adopting a multidimensional analytical approach, this study aims to provide a holistic understanding of what constitutes effective social media advertising in the Chinese context, ultimately offering datadriven insights for optimizing digital marketing strategies.

Text 127568.pdf - Published Version Available under License Creative Commons Attribution. Download (466kB) Official URL or Download Paper: https://hrmars.com/journals/papers/IJARAFMS/v15-i1...

Actions (login required)

View Item