Items where Author is "De Costa, Mohd Feroz Shah"
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Article
De Costa, Mohd Feroz Shah
(2020)
Factors affecting gen Y’s purchase intention of online shares: the fusion of online financial communication and social impact branding as an integrated marketing communication strategy.
International Journal of Advanced Research in Economics and Finance, 2 (2).
60 - 69.
ISSN 2682-812X