Items where Author is "De Costa, Mohd Feroz Shah"
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Number of items: 2.
Gong, Shuhui and De Costa, Mohd Feroz Shah and Mohd Hassan, Nurul'ain and Yang, Yuting and Liu, Lu
(2024)
The power of advertising in shaping test drive intentions for Chinese electric vehicles: the moderating role of advertising literacy.
Multidisciplinary Science Journal, 7 (4).
art. no. e2025153.
pp. 1-10.
ISSN 2675-1240
De Costa, Mohd Feroz Shah
(2020)
Factors affecting gen Y’s purchase intention of online shares: the fusion of online financial communication and social impact branding as an integrated marketing communication strategy.
International Journal of Advanced Research in Economics and Finance, 2 (2).
60 - 69.
ISSN 2682-812X