Items where Author is "Cai, Yingying"

Zhou, Baiyu and Abdullah, Zulhamri and Hashim, Norliana and Qi, Meng and Cai, Yingying (2026) From trust to action: influencer credibility and perceived green risk shape green purchase intentions on social media. Studies in Media and Communication, 14 (3). pp. 90-104. ISSN 2325-8071; eISSN: 2325-808X

Cai, Yingying (2026) Digital access and health outcomes: the moderating role of socioeconomic status in health information seeking. Digital Health, 12. pp. 1-11. ISSN 2055-2076

Cai, Yingying and Kamarudin, Syafila and Jiang, Xiaoyu and Zhou, Baiyu (2025) Health inequities in medical crowdfunding: a systematic review. International Journal for Equity in Health, 24 (1). art. no. 166. pp. 1-13. ISSN 1475-9276

Jiang, Xiaoyu and Kamarudin, Syafila and Cai, Yingying and Miao, Pu and Huang, Wenhong (2024) The relationship between crisis response strategies and behavioral intentions: a systematic literature review. Review of Communication Research, 12. pp. 205-221. ISSN 2255-4165

Zhang, Xin and Kamarudin, Syafila and Tang, Qingqing and Cai, Yingying (2024) Within the lens of “keep”: the convergence of consumer context and brand development in Chinese fitness apps. International Journal of Academic Research in Business and Social Sciences, 14 (1). pp. 717-730. ISSN 2222-6990

Cai, Yingying and Kamarudin, Syafila and Nujaimi, Saiful and Jiang, Xiaoyu and Zhang, Xin (2024) Content feature of medical crowdfunding information in social media—a content and effectiveness analysis of medical crowdfunding posts on Sina Weibo in China. Studies in Media and Communication, 12 (4). art. no. undefined. pp. 118-131. ISSN 2325-8071; eISSN: 2325-808X