Items where Author is "Cai, Yingying"
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Zhang, Xin and Kamarudin, Syafila and Tang, Qingqing and Cai, Yingying
(2024)
Within the lens of “keep”: the convergence of consumer context and brand development in Chinese fitness apps.
International Journal of Academic Research in Business and Social Sciences, 14 (1).
pp. 717-730.
ISSN 2222-6990