UPM Institutional Repository

Items where Author is "Ahmad, M. I."

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Number of items: 5.

Conference or Workshop Item

Joseph, C. and Ahmad, M. I. (1997) Effects of TV advertising on children and parental influence on children's TV viewing. In: 1997 World Marketing Congress, 24-27 June 1997, Kuala Lumpur, Malaysia. (pp. 50-54).

Lau, C. C. and Ahmad, M. I. (1997) Employment of relationship marketing strategies for enhancing customer satisfaction in Malaysian private hospitals. In: 1997 World Marketing Congress, 24-27 June 1997, Kuala Lumpur, Malaysia. (pp. 540-543).

Lee, Gerald C. P. and Ahmad, M. I. (1997) Green marketing and its implications for consumers and businesses in Malaysia. In: 1997 World Marketing Congress, 24-27 June 1997, Kuala Lumpur, Malaysia. (pp. 114-118).

Malar, Deva and Ahmad, M. I. (1997) The perception of viewers on female role portrayals in Malaysian television advertisements. In: 1997 World Marketing Congress, 24-27 June 1997, Kuala Lumpur, Malaysia. (pp. 367-370).

Khor, Shii Ling and Ahmad, M. I. (1997) The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia. In: 1997 World Marketing Congress, 24-27 June 1997, Kuala Lumpur, Malaysia. (pp. 451-454).

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