Items where Author is "Ahmad, M. I."
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Number of items: 5.
Conference or Workshop Item
Joseph, C. and Ahmad, M. I.
(1997)
Effects of TV advertising on children and parental influence on children's TV viewing.
In: 1997 World Marketing Congress, 24-27 June 1997, Kuala Lumpur, Malaysia. (pp. 50-54).
Lau, C. C. and Ahmad, M. I.
(1997)
Employment of relationship marketing strategies for enhancing customer satisfaction in Malaysian private hospitals.
In: 1997 World Marketing Congress, 24-27 June 1997, Kuala Lumpur, Malaysia. (pp. 540-543).
Lee, Gerald C. P. and Ahmad, M. I.
(1997)
Green marketing and its implications for consumers and businesses in Malaysia.
In: 1997 World Marketing Congress, 24-27 June 1997, Kuala Lumpur, Malaysia. (pp. 114-118).
Malar, Deva and Ahmad, M. I.
(1997)
The perception of viewers on female role portrayals in Malaysian television advertisements.
In: 1997 World Marketing Congress, 24-27 June 1997, Kuala Lumpur, Malaysia. (pp. 367-370).
Khor, Shii Ling and Ahmad, M. I.
(1997)
The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia.
In: 1997 World Marketing Congress, 24-27 June 1997, Kuala Lumpur, Malaysia. (pp. 451-454).