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The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia


Citation

Khor, Shii Ling and Ahmad, M. I. (1997) The role of the food and beverage department in enhancing overall hotel competitiveness in Malaysia. In: 1997 World Marketing Congress, 24-27 June 1997, Kuala Lumpur, Malaysia. (pp. 451-454).

Abstract / Synopsis

The rising level of Malaysian incomes and the increase in tourism activities in recent years have generally enhanced the Malaysian hotel industry. The vast increase in the number of hotels in Malaysia is making the industry very competitive. Hotel restaurants help to create the overall ambience of the establishment via the decor, menu and services offered. Earlier researchers have reported that the understanding of customer expectation is a prerequisite for delivering superior services. This study was undertaken to examine the role of the hotels’ Food and Beverage (F&B) offerings in enhancing the overall hotel competitiveness in Malaysia via evaluating customer satisfaction levels towards the food, services, prices and the general environment created by the hotel F&B outlet.


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Additional Metadata

Item Type: Conference or Workshop Item (Paper)
Divisions: Universiti Putra Malaysia
DOI Number: https://doi.org/10.1007/978-3-319-17320-7_120
Publisher: Academy of Marketing Science
Keywords: Malaysian hotel industry; Hotel competitiveness; Customer satisfaction; Food and Beverage Department
Depositing User: Nabilah Mustapa
Date Deposited: 21 May 2018 11:32
Last Modified: 21 May 2018 11:32
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1007/978-3-319-17320-7_120
URI: http://psasir.upm.edu.my/id/eprint/60377
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