UPM Institutional Repository

Items where Author is "Abu Bakar, Mohd Syuhaidi"

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Jump to: Article | Thesis
Number of items: 4.

Article

Abu Bakar, Mohd Syuhaidi and Bolong, Jusang and Bidin, Rosmiza and Mailin, Bebbra (2014) Factors of gratification contributing in continuance intention to watch movies on YouTube. Procedia - Social and Behavioral Sciences, 155. pp. 9-13. ISSN 1877-0428

Abu Bakar, Mohd Syuhaidi and Bidin, Rosmiza (2014) Engaging users using movie mobile advertising: technology acceptance and purchase intention. Asian Social Science, 10 (7). pp. 129-135. ISSN 1911-2017; ESSN: 1911-2025

Abu Bakar, Mohd Syuhaidi and Bidin, Rosmiza (2014) Technology acceptance and purchase intention towards movie mobile advertising among youth in Malaysia. Procedia - Social and Behavioral Sciences, 130. pp. 558-567. ISSN 1877-0428

Thesis

Abu Bakar, Mohd Syuhaidi (2017) Mediating role of gratification on the relationship between expectation and continuance intention to watch movies on YouTube. Doctoral thesis, Universiti Putra Malaysia.

This list was generated on Wed Jun 3 17:20:30 2020 UTC.