Items where Author is "Abu Bakar, Mohd Syuhaidi"

Razak, Muhammad Nur Fitri and Bidin, Rosmiza and Mohamad, Bahtiar and Osman, Mohd Nizam and Abu Bakar, Mohd Syuhaidi and Jen, Sern Tham and Atan, Rodziah and Handayati, Puji and Utaberta, Nangkula (2022) Brand identity and Halal in Malaysia’s food SMEs: one tale from two model analyses. Preprints. pp. 1-29. ISSN 2310-287X

Bidin, Rosmiza and Razak, Muhammad Nur Fitri and Mohamad, Bahtiar and Osman, Mohd Nizam and Abu Bakar, Mohd Syuhaidi and Tham, Jen Sern and Atan, Rodziah and Handayati, Puji and Utaberta, Nangkula (2021) Halal industry’s organizational performance factors: a systematic literature review. Pertanika Journal of Social Science and Humanities, 29 (4). 2545 - 2568. ISSN 0128-7702; ESSN: 2231-8534

Abu Bakar, Mohd Syuhaidi and Bolong, Jusang and Bidin, Rosmiza and Ayub, Nur Syuhaidah and Jono, Siti Nor Fazira and Mat Shuki, Mohamad Syafiq (2020) Elements in movie trailers that motivates audience to watch movies in Malaysia: a quantitative approach. Asian Journal of Arts, Culture and Tourism, 2 (2). pp. 12-18. ISSN 2710-5830

Abu Bakar, Mohd Syuhaidi and Bolong, Jusang and Bidin, Rosmiza (2020) How gratified are Malaysians and will they continue watching movies on youtube? International Journal of Social Science Research, 2 (2). 97- 105. ISSN 2710-6276

Abu Bakar, Mohd Syuhaidi and Bolong, Jusang and Bidin, Rosmiza and Mailin, Bebbra (2014) Factors of gratification contributing in continuance intention to watch movies on YouTube. Procedia - Social and Behavioral Sciences, 155. pp. 9-13. ISSN 1877-0428

Abu Bakar, Mohd Syuhaidi and Bidin, Rosmiza (2014) Engaging users using movie mobile advertising: technology acceptance and purchase intention. Asian Social Science, 10 (7). pp. 129-135. ISSN 1911-2017; ESSN: 1911-2025

Abu Bakar, Mohd Syuhaidi and Bidin, Rosmiza (2014) Technology acceptance and purchase intention towards movie mobile advertising among youth in Malaysia. Procedia - Social and Behavioral Sciences, 130. pp. 558-567. ISSN 1877-0428

Abu Bakar, Mohd Syuhaidi (2017) Mediating role of gratification on the relationship between expectation and continuance intention to watch movies on YouTube. Doctoral thesis, Universiti Putra Malaysia.