Browse by Book Section
 | Up a level |
Jump to: S
Number of items: 2.
S
Shanmugam, Mohana and Jusoh, Yusmadi and Nor, Rozi Nor Haizan and A. Jabar, Marzanah
(2015)
Social network analysis visualization: a Facebook case study.
In:
Handbook of Research on Integrating Social Media into Strategic Marketing.
IGI Global, USA, pp. 257-270.
ISBN 1466683538/9781466683532; EISBN: 9781466683549
Shanmugam, Mohana and Jusoh, Yusmadi Yah
(2015)
A continuance model for optimized participation in virtual communities.
In:
Handbook of Research on Integrating Social Media into Strategic Marketing.
IGI Global, USA, pp. 187-206.
ISBN 1466683538/9781466683532; EISBN: 9781466683549