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Haron, Sarifah Azizah and Chinedu, Anyanwu Hilary
(2025)
Factors affecting consumer ethnocentrism in Malaysia: the role of globalization, marketing imbalance and consumer behaviorurs.
In:
Ethnocentrism and Country of Origin Effect: The Asian Consumers Perspective.
Qatar University Press, QATAR, pp. 243-271.
ISBN 9789927181320