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Number of items: 3.
A
Alizadeh , Hossein Nezakati and Sedek, Rozita
(2012)
Changing the perception of the call center industry.
In:
Business practices in Malaysia.
McGraw-Hill (Malaysia), Shah Alam, Selangor, pp. 106-120.
ISBN 9789675771521
Abdul, Mohani and Abd Rahman, Azmawani and Hashim, Haslinda
(2012)
Understanding Malaysian SME entrepreneurs perception of the factors affecting hypermarket acceptance of their products.
In:
Business practices in Malaysia.
McGraw-Hill (Malaysia), Shah Alam, Selangor, pp. 121-135.
ISBN 9789675771521
B
Bojei, Jamil and Abu, Mimi Liana
(2012)
Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry.
In:
Business practices in Malaysia.
McGraw-Hill (Malaysia), Shah Alam, Malaysia, pp. 65-86.
ISBN 9789675771521