Citation
Abstract
The study measures the shopper's knowledge and perception about the plastic bag campaign among the urban population. A survey was conducted among 198 shoppers from three different retailers (i.e. hypermarket, supermarket, and convenience store) in Kuala Lumpur. Respondents' knowledge and perception were assessed through a questionnaire. Results show a high number of shoppers (72.7%) participated in the plastic bag campaign. The remaining 27.3% who not participating were given a reason of inconvenient to carry other bags during shopping activity (18.7%) and a plastic bag was lighter and easy to carry (18.2%). The majority of the shoppers (53%) have a moderate level of knowledge about the plastic bag campaign. As for perception, the majority of the shoppers (78.3%, N = 155) have a very good perception of the campaign. The majority (40.9%) of the shoppers agree that the campaign was at the right time and they have highly supported the campaign (53.0%). The chi-Square analysis determined a significant association between the level of shoppers' knowledge with education (X2 = 15.902, p = 0.003). Meanwhile, for the perception, significant associations were determined between gender (X²=11.078, p=0.004), occupations (X²=18.583, p=0.046), marital status (X²=11.712, p=0.003), and age group of shoppers (X²=17.602, p=0.007). In conclusion, the shopper's participation, knowledge, and perception towards the plastic bag campaign in this study can be considered at a good level.
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Additional Metadata
Item Type: | Article |
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Divisions: | Faculty of Medicine and Health Science Institute for Social Science Studies |
DOI Number: | https://doi.org/10.6007/IJARBSS/v11-i19/11718 |
Publisher: | Human Resource Management Academic Research Society |
Keywords: | Plastic bag; Environmental campaign; Shoppers; Knowledge; Perception; Practice |
Depositing User: | Ms. Nuraida Ibrahim |
Date Deposited: | 23 Feb 2023 03:33 |
Last Modified: | 23 Feb 2023 03:33 |
Altmetrics: | http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.6007/IJARBSS/v11-i19/11718 |
URI: | http://psasir.upm.edu.my/id/eprint/96090 |
Statistic Details: | View Download Statistic |
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