Citation
Leong, Siew Pong
(1998)
The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement.
Masters thesis, Universiti Putra Malaysia.
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Additional Metadata
Item Type: | Thesis (Masters) |
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Subject: | Consumers - Attitudes. |
Call Number: | GSM 1998 22 |
Divisions: | Graduate School of Management |
Depositing User: | Muizzudin Kaspol |
Date Deposited: | 17 Jan 2011 02:40 |
Last Modified: | 12 Jun 2012 02:58 |
URI: | http://psasir.upm.edu.my/id/eprint/9260 |
Statistic Details: | View Download Statistic |
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